Violet! This magnificent shade is located at the far end of the visible colour spectrum perceptible to the human eye. Anything beyond violet is outside the field of colour. Violet is the ultimate hue. That of the fighters, the outsiders, the crazies. Heroes or villains? It doesn’t matter. If you need to make yourself heard, do it in violet!

Fitted with a rubber strap, the UR-100V UltraViolet picks up the codes of the 100 family. On the UR-100V, the satellite hours and minutes display is complemented by new information. Once the 60th minute has been
reached, the minutes hand vanishes and reappears as a kilometre counter. It illustrates the 555 kilometres travelled every 20 minutes by every inhabitant of Planet Earth. This is in fact the average speed of rotation of the Earth calculated at the Equator (rotational distance). Appearing exactly opposite is the Earth’s revolution around the sun (orbital distance), i.e. 35,740 kilometres per 20 minutes. On the face of the UR-100V, hours and kilometres thus share the same status, the same scale of
value. These units are lit up at night in incandescent blue for the hours and in flamboyant green for the kilometres.